Type of Google Ads Campaigns we create:
Search Campaign
All the ads that appear on the SERP when someone searches a keyword on the Google search engine are called search ads. You optimize the search campaign with relevant keywords and optimize it with the correct bidding strategy, which could be automatic or manual. When someone searches the keyword you added in your campaign, your ad shows up, and users click on it and complete the journey. An internal bidding system is used in search campaigns to decide the ranking of the advertisers. Quality Score and Max CPC play an important role in the bidding auction because they decide your Ad Rank and Google position of ads based on the Ad Rank. The higher the ad rank, the higher your ads will be in SERP.
Display Campaign
These ads are shown on the Google Partner Network, especially those who are part of the Google AdSense program. When matching audiences visit those Google AdSense-enabled websites, your ads are shown to them. The best way to use this campaign is for remarketing purposes.
Google Performance Max Ads
It is the most advanced and AI-driven campaign in which Google asks for creatives and assets. Once you have given all the assets, Google automatically creates the ad creatives using its Artificial Intelligence and shows your ad at the places where users can click and complete the conversion. You tell the goal objective of the campaign to Google, and it optimizes your campaign accordingly. In Performance Max, your ads can be triggered on search, display partner websites, Gmail and also on YouTube. It depends upon the Google AI, where it feels the chances of conversion are high.
Demand Generation
These are newly launched campaigns by Google whose purpose is to generate demand for the product or service. If you want to create awareness and consideration for your product or service, utilize the power of Demand Gen Ads.
Shopping Campaign
These ad campaigns are useful for e-commerce websites. You set up a product feed in Google Merchant Centre and advertise your products through a shopping campaign. Shopping campaigns are an effective way to drive users to e-commerce websites at a very low CPC. It is much affordable compared to Search Ads & Performance Max Campaigns.
Video Campaign
Video ads are best for promotion and branding. A compelling video ad can generate interest in your newly launched product. Video ad campaigns can be used for multi-purpose, including awareness, remarketing & promotion of new things.
App Campaign
Want to increase your app installation? Good news! Google Ads has a separate campaign type that gives you the option to promote your ads. You can set up an app campaign and promote it through Google.
Video Campaign
Video ads are best for promotion and branding. A compelling video ad can generate interest in your newly launched product. Video ad campaigns can be used for multi-purpose, including awareness, remarketing & promotion of new things.
Local Store Visits
You can also create campaigns based on objectives in Google Ads. One of those objective options is to increase the footfall in your local store. You run a navigational campaign through Google Business Profile, and ads get triggered when someone searches with location or with “near me” keywords. Local ads are best for small local businesses that operate within an area.
Comprehensive marketing campaign tailored to your business objectives and goals
Our Google Ads agency works on details and provides a thorough, everlasting solution. We do keyword research, segregate the keywords based on CPC, intent and theme, set up the suitable campaigns, create Google Ad groups with the right keyword themes, and make compelling ad copies that are worth clicking. Before we dive into campaign creation, our team does a comprehensive discussion on the following things to bring the best return on the investment:
- Audience Research
- Geo Targeting
- Budget Planning
- Conversion Tracking
- Landing Page Discussion
- Campaign Structure
- Competitor Analysis
- Budget & Bidding Strategy
- Ads Extension
Audience Research
AdHiveStudio helps in building the customer persona and reaching the target audience. We do extensive research to make sure the audience defined to target resembles the industry we are looking to target. We use tools like Google Ads Audience Manager, Keyword Planner, Google Trends, AnswerThePublic and Google Analytics to finalise the audience for targeting.
Geo Targeting
Along with the audience, we also find the location where we are going to run the ads. We create the ad targeting area and region level to make sure that our ads are focused and get impressions from the right audience.
Budget Planning
Our agency also helps in deciding the budget for each campaign. A marketer assists you in finalising the budget with proper mathematics. We research the expected CPC, and then we calculate the expected CPL (Cost Per Lead) and Cost to Conversion(CTC). It leads to deciding the right amount for each campaign. We don’t believe in shooting in the dark, our funda is clear – PPC marketing should always be data-driven.
Conversion Tracking
We do marketing to achieve a certain goal – it could be to generate leads or to drive more sales. Whatever your business goals are, we do proper conversion tracking and optimize the campaign accordingly to make sure that you get the best ROAS (return on ad spend).
Landing Page
We don’t limit ourselves just to the Google Ads Dashboard. We also provide the necessary suggestions to optimize the landing page. From offer creation to placing the CTA (Call-To-Action) at the right place, we provide consultation to improve the ROI.
Campaign Structure
A properly structured campaign can save you from wasting the budget unnecessarily. It plays a very crucial role in performance marketing. A properly structured campaign prevents getting charged with extra CPC and also ensures that your ads are getting seen for each keyword. Creating the right structure is an art, and we are the artists.
Competitor Analysis
If competitor research is done properly, you can scale your campaign fast and correctly. When you know what is working for them, it gets easy to replicate the same. With the Google Ads Transparency Centre, we analyze competitor ad copies, check the keywords that have been used in the Ads, and we also inspect the types of ads working for them. It also helps in building campaigns on the competitor’s keywords.
Bidding Strategy
There are so many manual and automatic bidding strategies available, such as Maximize Clicks, Maximize Conversions, Target CPA, Target ROAS, Target Impressions Share, Manual CPC and so on. Optimizing a campaign and getting it performed at its best is not just confined to keywords and ad copies. If you divide the Google Ads into two things, and one is going to be the keywords, then definitely the other thing could only be bidding. If you have picked up the relevant keyword and chosen the right bidding strategy, your ads are already 70% optimized.
Ads Extension
We use relevant ad extensions such as Sitelinks, Callout, Structured Snippet, Lead Form, Price and so on to improve the Click Through Rate. We don’t just create ads, we amplify them with all the available assets to improve the ad’s performance.
PPC Marketing Agency in Dubai for Sureshot Success
Advertise your products and services with AdHiveStudio using Google advertising platforms. With over 7 years of PPC marketing experience, our team is qualified to promote brands using creative marketing ideas and ad creatives. And we don’t blindly put money in fire, but instead, you get the maximum ROI with our strategic budget allotment. Apart from that, we use smart ad scheduling to control the waste of budget. Our team regularly inspects the Audience Insights report to ensure that you are capturing a decent Impression Percentage and the ads are showing up for maximum keywords. We also monitor the search term insights report and continuously add keywords to the negative list that are irrelevant. Whether you want to increase website traffic and boost sales or are looking for Google Adwords experts for an advertising strategy, we can help you out.