Search Engine Optimization
Butler Umzüge
Moving from Berlin, which provides a full-fledged relocation service. The brand asked us to grow the conversion on the website.
The Challenge
Before we started, it was receiving somewhere around 25-30 conversions per month.
- 25–30 conversions per month, and flat
- Keywords with real search volume had no matching pages
- No coverage of the individual areas served
- One undifferentiated moving offer
Our Solution
Our team optimized the landing page experience and improved the CTA placement, and started to target keywords that have searches, but the pages were missing on the website. We created location pages for each area. Apart from that, our team also divided the moving service into sub-categories like Private Move, Seniors Move, and so on.
- A reworked landing page experience
- Better CTA placement throughout
- A location page for each area served
- Service sub-categories: Private Move, Seniors Move and more
Results
And just after the 3 month period, we took the conversion number to 70-80 per month.
