Web Design & Google Ads
MakeupOcean
MakeupOcean is a leading online cosmetics store catering to beauty lovers across India. We built a high-quality conversion-driven website for the brand.
The Challenge
Before we revamped the whole website, the conversion rate was 1.3% and the bounce rate sat at 79% — traffic was arriving but very little of it turned into sales.
- A conversion rate stuck at 1.3%
- A bounce rate of 79%
- A dated interface and colour theme
- Page speed holding the store back
Our Solution
We improved the UI / UX, gave it a new colour theme, and optimized the speed. Our team developed a data-driven Google Ads strategy focused on high-intent keywords, smart bidding, and dynamic product targeting.
- A full UI / UX rework of the store
- A new colour theme across the brand
- Site speed optimization
- Google Ads built on high-intent keywords, smart bidding and dynamic product targeting
Results
After the design work, the conversion rate hit 8.7% and the bounce rate significantly dropped from 79% to 48%. On the paid side: an outstanding ROAS of 513%, turning every rupee spent into measurable profit and consistent sales growth.
